After the craziness of the holidays, January is a great time to step back and take a look at your business. Are there changes you can make to improve your bottom line? Here are suggestions to help you get started.
1. Take Advantage of the Calendar
In addition to the usual holidays in January, there are plenty of creative calendar observations you can take advantage of. Here are special days and observances to help spark your creativity.
- National Hobby Month
- National Book Month
- National Get Organized Month
- National Mentoring Month
- 1/1/19 New Year’s Day
- 1/4/19 National Spaghetti Day
- 1/6/19 National Technology Day
- 1/11/19 National Milk Day
- 1/15/19 Martin Luther King, Jr. Day
- 1/19/19 National Popcorn Day
- 1/21/19 National Hugging Day
- 1/27/19 National Chocolate Cake Day
- 1/28/19 Data Privacy Day
Do an online search to see if there are hashtags being used for specific days so you can incorporate them into social media posts. This is an easy way to get new followers or increase engagement.
2. Have a Sale
From Black Friday through Christmas, consumers are hit over the head with all kinds of sales. News flash - your customers will never grow weary of a good discount! January sales don’t have to be just a reason to sell leftover holiday stock - it can also be a tool to attract new customers and engage customers who purchased from you in the previous year. Don’t stop with a sale, here are more ideas you can use to increase your bottom line in January: Tips and Tricks to Increase Sales for Your Small Business
3. Improve Your Website
Auditing your website should be a regular task. Make sure your site is SEO optimized, easy-to-use and mobile friendly. If you are producing content for your site, are you regularly updating, using keywords correctly and writing in a clear, concise style?
Here is a comprehensive article with tips and examples to help you get started: How to Improve Your Website: 15 Ways to Fix Your Site Immediately
Explore high-profile opportunities to give away a product or service. Churches, temples, schools and other organizations often have silent auction nights or similar events to raise money. Dress up your offering with a creative gift basket or other display. Is there a fun run or other type of athletic event in your town? Donate water bottles branded with your logo. If there’s a local street fair, hand out balloons to the kids and coupons to the adults. (Who doesn’t love a helium balloon and a coupon?)
5. Start Networking
Networking is always a good idea for a small business owner and January is great time to start. Check out local business groups, your Chamber of Commerce or trade shows to get involved and meet new people.
The SmartBiz Blog has a post to help get you going: How to Turn Every Event into a Networking Opportunity
6. Step Up Social Media Activities
For small businesses, the ever-changing social media landscape can be overwhelming. For easy-to-digest information, review this post from the SmartBiz Blog: Small Business Social Media Tips
Securing the manpower to keep on top of social media might be difficult. If you need help, consider hiring a freelancer to help: Small Business Marketing Tip: How to Hire a Social Media Strategist