December 10, 2019 By SmartBiz Team

As a small business owner, you might be the sole manager of your organization or you might hire a manager to handle day-to-day operations. No matter who is the manager of your business, there are several must-have skills. Here are skills every small business manager should possess – or work towards.

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1. Financial management

Entrepreneurs are a lot of things: Driven, creative, hard-working, and more. But they’re not always financial professionals. It’s no secret that financial management is the key to business success and if you’re managing a company, it’s required. Even if you work with a bookkeeper or an accountant, you should know these terms:

Gross Revenue

Gross revenue is the total amount of sales for a reporting period, prior to any deductions.

Expenses

According to the SBA, business expenses are the cost of conducting a trade or business. These expenses are usually tax deductible if your business is for-profit. Rent, business travel and paying employees are all deductible business expenses. Our blog post covers how to set up a system to track: How to Keep Track of Business Expenses.

Net Profit

Net profit is the profit of a company after operating expenses and all other charges including taxes, interest and depreciation have been deducted from total revenue. A company’s operating profit margin measures the proportion of income to revenue. Learn more here: What is a Good Profit Margin for a Small Business.

Cash Flow

Cash flow is the money moving (flowing) in and out of your business monthly. 82% percent of businesses fail due to poor cash flow management skills/poor understanding of cash flow. Here’s an article from SmartBiz University that can help: Analyzing Cash Flow | SmartBiz University.

Balance Sheet

A balance sheet is a snapshot of the financial condition of a business at a specific moment in time, usually at the close of an accounting period. Learn how to create a balance sheet on the SmartBiz Blog.

Cash Flow Statement

The cash flow statement measures how a business generates cash to pay its debts and fund operating expenses. The article How to Calculate Small Business Cash Flow will help you get started.

Revenue Forecast

A revenue forecast is a prediction for the upcoming year about how much money your business will likely bring in from the sale of your goods or services.

Want a deeper dive into financial terminology important for a small business? Check out our Glossary of Financial Terms for Small Business Owners.

To learn the financial habits you need to practice, review our article: 6 Financial Habits of Successful Small Business Owners.

2. Customer service

According to a Microsoft report, 54% of all consumers globally say that they have higher customer service expectations than they did just one year ago. It’s safe to say that providing the best customer service experience possible should be a top priority for every business, be it a billion-dollar corporation or a single employee mom and pop shop.

Check out our blog post packed with reasons why customer service should be top of mind: 9 Reasons Why Customer Service Is So Important. Training your team well is a component of great customer support. Our article has guidelines you can follow to shape an effective customer service policy: Keys to Great Customer Service – Even if You’re a One Man Organization.

3. Communication

Open and honest communication is a must in a business setting. Communication style comes from the top so work to develop your skills. Here are ways you can show that communication is important for your organization.

Foster a positive atmosphere

Do you have a nice coffee machine? Do you bring in snacks or meals occasionally to celebrate a successful week? Let your employees know how important they are to the overall business.

Be open

Nothing can break down communication like keeping information from your employees. Make sure to update your team about issues that impact your business – both positive and negative. The more knowledge you give to your employees, the more likely they are to build on successes and find solutions for problems.

Respond promptly

Listen and act on issues brought to your attention. Ignoring email or an in person request to meet can affect the positive atmosphere you’ve built.

4. Leadership

Without effective leadership, it’s nearly impossible to grow a business. Here are a few reasons good leadership is so important in a small business setting:

Shape direction

A business leader will be able to show employees where the business is headed. Many employees are self-starters and can do their job without much guidance. That may not be true for all of your employees and a great leader is often needed to provide motivation and direction.

Establish the company culture

Company owners and management set the “feel” of a business. Some are laid back while some may have a stricter business model. Check out our article outlining qualities you should work toward: 3 Leadership Qualities of a Business Owner.

5. Problem solving

No matter how much you plan, problems happen. Those managing the operations need to be able to make decisions good for the company, sometimes under pressure. This article has steps you can take to improve your problem solving skills: 6 Effective Ways to Enhance Your Problem Solving Skills.

 
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6. Networking

Getting your name out there and building relationships are keys to any successful business, regardless of your industry. The SmartBiz Small Business Blog explores networking in depth. Review these articles for ways you can benefit your business through networking:

How to Turn Every Event into a Networking Opportunity

Build Your Small Business Network

7. Holding effective meetings

Don’t let time-sucking meetings affect your team. Here are steps to take to help your meetings be more effective:

  • Have an agenda.
  • Start on time and end on time.
  • Have fewer (but better) meetings.
  • Include, rather than exclude.
  • Maintain the focus.
  • Assign action items.
  • Get feedback.

Your employees will thank you and productivity will increase.

8. Managing diversity

The U.S. economy depends on a diverse population of workers. You probably have a team of employees from different backgrounds with different skills. A good manager can work with a wide range of team members while being sensitive to differences. Use this article as a guide to help you manage your diverse workforce: How to Manage Diversity in a Workplace.

9. Technology

You don’t have to be a computer scientist to be an entrepreneur. But you do need to embrace technology that can streamline your business. Whether you're on a smartphone or laptop, having digital tools at your fingertips can help you to communicate with clients and staff, manage multiple projects, crunch data, and much more. Choose the right online tools and work smarter, not harder. Here are resources that can help you choose the right technology for your unique business:

10. Strategic thinking

Strategic thinking is a way of looking at goals and formulating a vision for your business. It can include looking at market trends, planning, strategizing, making decisions and adjusting. Strategic thinking can be used for small day-to-day issues as well as for grand plans. There’s always something demanding the attention of a business owner and many have no time to think strategically about how to move forward. Sherry Jordan, a business coach for over 20 years, gives steps to help you master strategic thinking here: Small Business Leadership: Strategic Thinking.

11. Motivation

Finally, management is the best cheerleader for a small business. Motivated employees are more likely to perform at a high level and meet goals. Review our blog post for easy steps you can take to become a motivating force: How to Motivate Your Small Business Employees.

Final Thoughts

Don’t fret if you’re lacking skills in a few areas. These days, podcasts, business books, webinars, or online classes can help you fill in your knowledge gaps. Check out these resources from the SmartBiz Small Business Blog:

 

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