In 2018, a total of 1.79 billion people made a purchase online. This is just one testament to the popularity of online businesses and their purpose in the current entrepreneurial climate. If you’re not following these 10 essential online business tips, you’re missing out. Take steps to strengthen your brand in 2019.
1. Make it scalable
A great business can only be as successful as the way that it’s scaled. There is no doubt that your goal is business growth. Despite the excitement, growth doesn’t happen overnight. Instead, you have to invest effort in preparations for that move.
For this reason, scalability is important. It will allow you to grow every sector of your online business and achieve a smooth transformation.
Are you still in the start-up mode? SmartBiz Director of Talent Acquisition discusses how she is helping to scale the team and instill a supportive and creative company culture in this comprehensive interview: What Does It Take to Scale a Startup?
2. Write for readers, not SEO
Oftentimes, online business owners have a hard time attracting and impressing readers. No matter how well-placed your keywords are, a boring text or website copy will put off customers and drive your ROI down. For quick tips to help you establish an effective SEO strategy, visit the SmartBiz Blog: SEO Tips for Small Business Websites
3. Have an idea behind everything
A common mistake that online business owners make relates to the background of their project. Don’t think of your endeavors and campaigns as merely financial gain. Develop an idea and turn into reality.
This helps your customers see the foundation of your business and what you can offer.
4. Choose people who can work with others
When forming an online business, lots of entrepreneurs tend to pick people based on professional skill alone. However, picking the right team members shouldn’t be just based on experience. A good online business is a joint effort, and you need valuable team members. Here are some easy steps to take to get you going in the right direction: 7 Things a Business Owner Needs to Know About Hiring
5. Have a viable recruiting strategy
Sometimes, it’s not enough to entice people during an interview. It’s just the finishing touch in the overall recruiting process. Instead of focusing your efforts on the endgame, invest in marketing campaigns for an opening.
Showcase all the benefits of your company, and you’ll attract the right people for the job.
6. Solve a problem
The best way to gain an idea for a business online is to solve a problem. People generally feel they need products that solve problems or lacks that they experience. Survey the market and see which holes can be filled by the right product.
Afterward, you can present your brand as the ultimate solution in such cases. It’s an easy and effective path to business growth.
7. A communicative brand is a successful one
People don’t like being treated as marketing targets. To prevent them from feeling this way, configure your online business image to a more “sociable” one. Respond to comments, like posts and share user generated content from customers or potential customers.
One of the best ways to achieve customer retention is to let people know that you’re listening and responding.
8. Showcase reviews
The most overlooked strategy for online businesses is related to transparency. Customers believe other customers and seek validation of your business and brand. TrustPilot, Consumer Affairs, Yelp and Google Reviews are just a few platforms out there gathering and showcasing customer reviews. For additional ideas, review this post from the SmartBiz Blog: Capture Positive Word of Mouth for Your Small Business
Make sure the review section is placed at a visible spot on your home page.
9. Teach, don’t criticize
Motivate and entice your employees to be better and improve. A big factor in this is how you treat their mistakes or shortcomings. Here are solid strategies to use if you have an underperforming employee: 4 Ways to Improve the Performance of Underperforming Employees
10. Test everything
When you’re unsure about running a certain campaign or launching a product, give A/B testing a try. By comparatively approaching a dilemma, you will see the best possible outcome for your business. Only when you get a result that satisfies your needs should you invest more time and money. The Small Business Trends blog has an article that can help guide your A/B efforts: What is A/B Testing And How Can It Help Your Small Business?
Paying attention to these 10 business principals can help you succeed in today’s competitive online business climate. Remember to always stay creative and true to your ideas.