Show Your Love for Customers this Valentine’s Day

The total estimated amount spent by Americans on Valentine's Day in 2016 was 19.7 billion dollars. Are you ready for your small business to earn a bit of that money?

Even if you don’t sell flowers, candy or teddy bears, you can launch creative promotions to increase profits, engage current customers and attract new shoppers. Show some love and increase profits this February!

Holiday Themed Decorations

You can decorate for Valentine’s Day whether you run a storefront or an online business. Go beyond hearts and flowers – visit Pinterest for lots of decorating inspiration. If you have a brick and mortar store, consider helping out another small business – hire a window painter to celebrate this holiday of love.

Set the Mood

Don’t forget about music online or in your store. Choose popular love songs to get customers in the mood. Check out this list of the Top 50 Love Songs of All Time for inspiration.


Everyone loves free stuff! Consider putting together a fun gift basket filled with Valentine’s Day goodies – from chocolate to bubble bath to a restaurant gift certificate, this is the time to get creative. If you have a brick and mortar store, display the basket prominently.

Bundle Products

Products don’t need to be love-themed to be sold together. Take a bestselling product and bundle with another for a special price.

Hold a Contest

A super easy way to get customers engaged is to host a contest. If you have a storefront, fill a jar with candy hearts and have shoppers guess how many. Prizes don’t need to be extravagant. If you have an online presence, you can easily do a Facebook post featuring the same type of contest.

Social Media Promotions

These days, you can spend a small amount of money and get your social media content in front of a targeted audience. Promote special products, discounts and giveaways with a creative post featuring a colorful Valentine’s Day theme. If you don’t have the bandwidth or know-how, consider using a service like Thumbtack to hire a professional to temporarily help you out.

These are just a few Valentine’s Day themed ideas. For more information about how to promote your business all year, visit the SmartBiz Small Business Blog.

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