A Canadian online retail company Shopify is now one of the most popular online platforms for small business owners in the U.S. What once was intended to be an online snowboarding equipment shop, is now an online retail platform that supports over 600,000 entrepreneurs.
Shopify is also a very profitable platform. Its revenue has jumped 68% since the beginning of 2018 and its total revenue for 2017 comprised 580.9 million dollars. This fact may have something to do with Shopify allowing merchants to sell on Instagram since March 2018. Entrepreneurs now can connect their businesses on Shopify to their Instagram accounts to get more exposure and attract more potential consumers.
To make the Instagram and Shopify strategy successful, you need to do your homework. We’ve prepared three steps to take to begin selling on Instagram for Shopify.
First of all, add the Instagram channel to your Shopify store. To do that, you’ll need to complete a number of steps:
Here comes the tricky part: Your shop will be reviewed by Instagram for approval, as only Instagram can enable the product tagging feature.
To increase the chances that Instagram will approve your shop, review sites give the following advice:
The end result should look like this:
Today’s marketing world is all about using visual content. According to the report prepared by Social Media Examiner, 41% of respondents claimed that visual content is the most engaging and important type of content.
Creating high-quality visual content for Instagram is a must. In addition to using Instagram filters for your photos and short videos, you can benefit from the following tools:
Your Instagram followers are the potential clients for your Shopify store. If you’re already making great engaging content but still don’t have enough followers (and want to attract more people as fast as possible), consider using some of these tools:
Using Instagram as a channel for your Shopify business can bring you lots of benefits, including a growing number of customers and more web exposure. Use these tips and tools to establish a successful Instagram business account that can help you grow your Shopify business.
Lucy Benton is a marketing specialist, business consultant who currently works at essay writing service www.assignmenthelper.com.au. She helps people to turn their dreams into the profitable business. Lucy studied Creative and Professional Writing at the Maharishi University of Management. Now she is writing for marketing and business resources.