Free Tools for the Entrepreneur

If you’re a small business owner, your resources might be stretched thin. However, there are many amazing and free tools out there so you don’t have to cut back growth initiatives.

Online Search

The most used search engine offers a free business profile to connect you with customers. Use Google My Business Account to post hours, location, pricing information and more. You can also share pictures and even give a virtual office tour. This profile will then show up for your audience in Google’s search results. Having a more complete Google My Business profile can boost your website’s overall SEO ranking.

Reputation Management

Claim your company page on Yelp to expand your online reach. You can post pictures and business information and you’ll have the opportunity to respond to favorable or unfavorable reviews. Yelp is often the first stop for a consumer before they pull out their wallet.

Small Business Templates and Tools

SCORE is a nonprofit organization dedicated to educating and helping entrepreneurs. With over 13,000 volunteers and 370 offices around the U.S., SCORE also has a section on its website where you can access free tools and templates. Download business plan forms, contract samples and more. There’s even a way to ask questions and get answers from a local volunteer mentor.

Email Marketing

MailChimp is one of the most popular email marketing platforms. If your company sends fewer than 12,000 email messages per month to fewer than 2,000 subscribers, the Forever Free plan is for you.. You can use MailChimp’s designer and email templates to create the perfect message. You can also check open rates and compare them to the average company in your industry.


The WordPress website says it best: “WordPress is web software you can use to create a beautiful website, blog, or app. We like to say that WordPress is both free and priceless at the same time.” WordPress started as a blogging system but has evolved into a full content management system through thousands of plugins, widgets and themes.


Canva is the perfect solution for a small business with a limited design budget. Canva can help you create professionally designed social media banners, blog graphics, marketing flyers and more.


Skype is best known for video calling capability – anyone with a webcam can see and speak to another Skype user. If you don’t have a webcam or prefer not to use one, Skype makes voice calls too. Skype also gives you the capability to send instant messages to other Skype members and share photos, files and video.