Payment innovations are increasing. New technologies like cryptocurrencies are emerging, while the smartphone revolution is beginning to make traditional card payments look dated. But what does this mean for your business?
Online shopping is on the rise, but that doesn’t mean it’s time to abandon brick and mortar stores just yet. While more than half of online shoppers admit to preferring to search for items on their phones than in person, 92% of goods were still purchased offline in 2014.
In 2016, customers admitted to preferring to search online – and buying offline. This means, in 2017, retail businesses need to attack on both fronts – offline and online.
The key to a seamless shopping experience in-store and on your website is the payment process. A seamless payment process keeps your customers happy. But what payment methods do they want to see? Let’s take a look at 5 things you should know about accepting payments on and offline.
Cross Channel Payments Are Trending
The boundaries between the offline and online world are hard to see anymore, and the emergence of SmartPOS terminals from mPOS (mobile point of sale) terminals is strong evidence of this.
Mobile payments are also increasingly being accepted in physical stores. Mobile phone provider Orange is one of the key suppliers, while the likes of Walmart and Starbucks have already started accepting mobile payments as the boundaries between the digital and real world collapse.
Soon, PayPal Won’t Be The Only Popular Digital Payment Service
PayPal has a massive presence in eCommerce stores around the world. When you set up your online store, it’s normal to offer two main payment options: card and PayPal.
However, PayPal now has some competition on its hands as the online payment service of choice. The likes of Stripe, BrainTree and WePay are all striving for innovation in the digital payments sector.
Cryptocurrencies Are Becoming Established Players
Cryptocurrencies are changing the way we view money – and they’re finally changing the way you as an online store owner accept payments.
The storm has been brewing for a while, and to some it’s always been inevitable that eCommerce stores would eventually accept the likes of bitcoin as payment.
A number of top US online retailers now accept bitcoin in exchange for goods and services.
Cryptocurrencies should no longer be seen as a fad. Instead, now might be the time you start accepting them as payment for your goods. Otherwise, you risk missing out on a portion of customers.
Wireless Payment Is On The Rise
Wireless payment has witnessed a staggering growth showing no signs of abating. Whether in store or online, customers want the option of being able to pay with their contactless cards.
Are you giving them this option?
If you’re based in the U.S., both your online and offline store can benefit from a chip and swipe card reader from Shopify. It accepts wireless payments, and because more and more of us are making wireless payments, making it essential.
Customers Want A Seamless Checkout
Payment processes need to be done with rapid-fire speed, and they need to let the user make almost instant purchases with their smartphones.
There are plenty of card-on-file solutions going at the moment, including Amazon. These allow the customer to pay for goods with just a few clicks – and sometimes with none whatsoever.
Keep One Eye On The Future
Because the digital world is constantly changing, it’s important to keep an eye on payment trends. Today, it’s cryptocurrencies. Tomorrow, it might be finger print, voice, or even facial recognition.
These are all technical approaches that are in the pipeline. The hope is that they’ll be secure and user friendly.
To make sure you stay on top of trends and ahead of the competition, you’ll want to be first in line when these payment methods are rolled out.
These are 6 things you should know about accepting payments online and offline. Just remember that, because payment innovations are evolving at lightning speed, it’s your job as a retail store owner to stay on top of the trends so that you keep giving your customers what they want no matter where and how they are shopping
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Michelle Deery is a freelance writer and content marketing grinder for Heroic Search based in Tulsa. She helps businesses increase their conversions by writing informative and engaging content.