The main task of any business is to attract new customers. If there are consumers of the product, there are sales, profits grow, and the business thrives. If there are no consumers of the product, then there are no sales and no income. Therefore, it is necessary to attract the attention of the client whether it be from the very first glance with the help of an attention-grabbing logo design reflecting the essence of your brand, or by making customers a deal or offer they can’t refuse.
The competition in different verticals is fierce. On the one hand, this is positive, because the consumer has options to choose from. On the other hand, business owners have to fight for each client, which entails considerable financial costs. There are effective and proven marketing tools to attract the attention of customers. In this article, you will find 5 ways to attract target customers that work.
Types of Lead Generation
Types of lead generation are grouped into three categories: active, passive, and combined. You can get the best result (attract a large number of loyal customers) only by applying a combination of different methods.
Active Lead Generation
Active lead generation assumes productive work of salespeople and marketing managers. The main task is expanding the target audience. For its successful execution, it is necessary to:
- Create a customer base;
- Prepare a unique commercial offer for clients; and
- Send messages to customers with information about the company, product, or services
However, the result depends on the experience and motivation of the salesperson.
Passive Lead Generation
Lead generation is also carried out with passive methods. Such marketing methods do not involve the direct participation of salespeople. In this case, we are talking about advertising and web marketing. This also includes PPC, targeted advertising, teaser advertising, mobile advertising, etc.
Combined Lead Generation
The best results can be achieved if you use active and passive methods together to attract customers. Salespeople and web marketing methods work very differently. You need to provide the customer with high-quality service, and that depends on the managers. At the same time, you need to popularize your product on the web, because this is where most future customers begin their search for information. This is why we recommend you use combined lead generation.
5 Best Ways to Attract Customers to Your Company
We suggest you consider these 5 ways to increase your customer base. But choose only optimal tools for the development of your business. You should consider the domain, sales volume, budget for advertising, specifics of your target audience (age, status, interests, etc).
1. Use Cold Calling
Cold calling is among the most popular methods of attracting new customers. The method is based on direct interaction with target potential clients. With a certain frequency, the manager calls the client based on a "script", which contains relevant information about the unique and new proposals (terms, conditions). The main task of the manager - to interest as many customers as possible.
2. Use Reviews
Positive reviews are the best advertisement for attracting customers. Users are more willing to leave negative feedback, such as late delivery, defective products, etc. They should not be ignored, a conflict situation with the client should be resolved so that he or she was ultimately satisfied. You should understand that clients leave good reviews much less frequently. Your task is to encourage customers to leave such reviews. You can give discounts or bonuses to the customers that left reviews. Also, take into account that customer reviews with pictures are considered the most effective.
3. Offer Free Training
A good idea for attracting customers is free training. Anyone can sell products, but not everyone teaches how to use them. Imagine the situation: a company sells complex, expensive equipment. After buying it, customers will have to spend time learning its functionality. You can offer the customer to train the staff to work with the equipment, and he or she will buy the necessary goods in your company.
Another example is the company Mary Kay®. Consultants not only sell high-quality cosmetics that have passed dozens of tests and trials, but they also regularly organize master classes, workshops, and seminars for clients. There they teach how to do makeup, how to choose lipstick or foundation, etc.
4. Make a Unique Offer With a Limited Validity Period
Promotions, discounts on services, and other good deals should have a limited time limit. A time limit encourages a person to buy a product or use services right away so that they don't lose the opportunity to do so.
5. Use Chatbots
A chatbot is a virtual assistant that can help a client in solving different questions. Let's take credit services as an example. Previously, to find out the amount to pay or when to make a payment, the client had to call a manager or go into a personal account. The use of chatbots has simplified this procedure. Now the customer just has to log in on the website, enter the question, and the system will give out the necessary information. Chatbots provide such important benefits:
- Increased retention rate on the web pages
- Popularization of the website
- Reduction of expenses on employees' remuneration
- Increased loyalty of the targeted audience
- Increased sales
The chatbot will help to find the necessary information about a product or service or make an order. Earlier chatbots were developed by programmers. Now the website owner himself can connect a chatbot that will communicate with customers.
There are many methods to attract customers. Of course, only one or two methods to use is impractical, because the effect will have to wait a long time. But you should not use all available methods, because it is your time, money and effort.
Attracting clients is a complex, multi-step task that requires a professional approach to each client. Even minor mistakes and inaccuracies can lead to all the money spent on marketing being thrown away. It is better to delegate the attraction of customers to professionals. Entrust the management of advertising campaigns and work with the client base to professionals.
WHAT YOU NEED TO KNOW: The SmartBiz® Small Business Blog and other related communications from SmartBiz Loans® are intended to provide general information on relevant topics for managing small businesses. Be aware that this is not a comprehensive analysis of the subject matter covered and is not intended to provide specific recommendations to you or your business with respect to the matters addressed. Please consult legal and financial processionals for further information.