Video Marketing for Your Small Business

Brainshark, a company that helps businesses use content to drive sales, reports that a whopping 74% of all internet traffic in 2017 will be video.

In fact, researchers have found that video in email can boost open rates by 20% and increase click-through rates 2-3X. Those are some impressive numbers!

If you’re a savvy entrepreneur, are you harnessing the power of video to promote your small business? Here are some ways you can use video marketing to expand your brand’s online reach.

Customer Testimonials

There’s nothing more powerful than a word-of-mouth endorsement from a happy consumer. Do you have a loyal customer who would be willing to appear on video? You’ll be surprised how many people strongly support small businesses. Their enthusiasm can be very contagious.


Do you need top talent on your team? Interviews with current employees highlighting office culture and goals can go a long way to attract people who are a fit for your business. Check out a SmartBiz recruiting video here.

Office Tours

Customers enjoy getting a peek behind the scenes of a business they support. Have a perky employee take the lead and show your audience where the magic happens. You can also showcase manufacturing, shipping and fulfillment activities that are rarely seen by consumers.

Boss and/or Employee Introductions

Putting a face on your business creates a personalized experience. Customers who feel a personal connection will be more likely to frequent your business instead of a large and impersonal corporation. Introduce yourself or other key employees. Share what you do on a day-to-day basis, outside activities and interests or a bit of your background. Ask employees to discuss a typical day or why they like working with your company.

Product Tutorials

Video is great way to give potential customers a virtual hands-on experience. Use video to present your product and show them how to use it. Do you own a bakery? Demonstrate how to display one of your most popular desserts. Do you sell clothing? Feature some of your bestsellers and show how to accessorize. Think short and sweet and get creative.

Email Enhancement

Studies show that including the word “video” in an email subject line can increase the open and click-through rates as much as 65%. Include a video along with your marketing copy and keep an eye on analytics to track open and click-through rates.

Be sure to add a call to action to each video you produce like sending viewers to your website, asking them to follow your social media accounts or encouraging them to use a discount code.

Are you ready to start using video content to promote your small business? Visit 11 Online Video Creation Tools for Small Business Use and start producing!

Are you looking for funding to grow your small business? Proceeds from an SBA loan can be used to consolidate high interest debt, purchase new equipment, hire employees or more. Find out if you’re qualified in 5 minutes or less here