Small Business Saturday: Strategies for Success

Are you a small business owner? If you’re ramping up for the holiday season, don’t forget about Small Business Saturday being held on November 28, 2015.

First observed in 2010, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local.

The holiday was created and promoted by American Express via a nationwide advertising campaign. Check out these stats:

  • One out of every four Americans – 88 million – shopped at small businesses on Small Business Saturday 2014.
  • Consumers spent an estimated $14.3 billion that day.
  • 94% of shoppers said shopping small makes them “feel good.”


Here’s a list of easy things you can do to make this special Saturday pay off big!

Order Free Marketing Materials From hosting an in-store event to decorating your shop on the day, make the most of your event with free marketing materials that you can order online from American Express.

There are also downloadable materials immediately available that include signage, save-the-date cards, email templates and Shop Small logos.

Advertise –  More freebies! Get showcased on the Shop Small homepage and apply to have your business featured in Small Business Saturday online media during the month of November. Qualified businesses can get free ad placement and a free listing on

Explore local publications to see if they have special rates for small businesses participating in Shop Small Saturday. You can even go old-school. Post flyers on community bulletin boards or hand them out in your area. Be sure to build advertising for this day into your budget for next year.

Find Local Support – Contact your local chamber of commerce and other business organizations to find out what they have going on. There may be tools offered to help you make the most of the day.

Update your email contact list – Clear out bouncing email and add new addresses you’ve gathered. Have fresh email sign up sheets ready to go. A simple email blast about Small Business Saturday and special offers can help increase traffic.

Bring ‘em back – Even if you haven’t done enough pre-marketing, you can still launch day-of marketing promotions to bring back a one-time customer. Offers like “Shop today and get 30 percent off of your next visit” can be a good motivator to return to your store.

Explore additional financing – If your sales are picking up, consider getting additional funding to help with holiday cash flow, staffing, inventory and more. SmartBiz is an online SBA loan provider that has streamlined the application process through automation. Loan seekers can pre-qualify in as little as 5 minutes for a loan from $5,000 – $350,000. Funds can then be in your bank account in as fast as 7 days after your application is complete. Compare SmartBiz rates, terms and process to other lenders here.