Social media marketing is used by many big companies as an effective tool to build a strong brand and gain a larger audience.
But for small businesses, the ever-changing landscape of social media can often be an overwhelming place to be. To top it off, funds, time, or manpower may also be difficult for a small business owner to come by.
It’s no secret that social media, in this present day and age, plays a very important role in shaping the success or failure of your business. If you’re looking to cement your company’s online presence and enhance its growth, here are five essential tips that can help you quickly master social media marketing for your small business:
Make the best of your existing content.
Many small businesses start a blog to help them establish a strong presence online. The problem is they don’t what to do next. Some companies even end up abandoning their blog due to lack of response from their readers. Nevertheless, the important thing to remember when you’re just getting started is to post as much content as you can. Once you’ve done that, make the most of what you have by linking these blog entries to your social media account. This is your chance to promote your existing content on various social media platforms, ultimately expanding your reach.
Be “follow” worthy.
No matter which social media platform you use, at the end of the day, no one can deny the truth behind these three things: freebies, being popular, and being right. Do yourself a favor and make your social media profile one that’s worth following. Try your hand at hosting weekly contests, having a live Twitter debate using a hashtag your company made up or reposting the best photo from your followers daily. But don’t just post things online simply to catch any unsuspecting passerby’s attention. Make an effort to keep things fun and engaging, because when you do, chances are people will get curious, and the next thing you know, you’ll be well on your way to social media stardom.
Learn social media management software.
The supply of social media management tools and apps is endless. For beginners, Buffer and Hootsuite are excellent options since they are fairly easy to navigate and cover a wide range of social media accounts. If you’re looking for tools that serve more specific functions, try out Twibble and Narrow.io. As soon as you’ve selected the right social media management software tool for your business, take the time to learn its ins and outs. Many people make the mistake of simply using these programs to scroll through their feeds and schedule posts, unbeknownst to the fact that fresh updates and features that go beyond basic function are being added every day. Use these tools to their full extent if you’re really serious about mastering social media marketing.
As a small business owner, you obviously have a lot better things to do than performing the same tasks over and over again. Automation is everything when it comes to social media marketing. Instead of wasting your time following people back, retweeting interesting messages on Twitter, responding to direct messages, or mentioning other users in your posts, you can now fully automate these activities. The key idea is that the more you automate, the more time you have to manage other, more important aspects of your business. However, keep in mind that while automation is necessary, being human is still more important. So, don’t forget to keep things personal by engaging with your audience in real-time every now and then.
Take advantage of the built-in analytics tools.
Know your numbers, know your business. In the world of social media marketing, you must never underestimate the power of installing the necessary analytical tools to enhance the effectivity of your campaigns.If you’re a Twitter user and you don’t know where to begin, installing The Archivist is a good place to start. This analytical tool keeps you updated on the latest hashtag campaigns and allows you to analyze which user mentioned you and how they found you. Keep a lookout for tools that can help you track the number of followers you’ve gained and lost on a weekly basis, identify the particular topics your followers are most interested in, and determine which tags are most effective and why.
You don’t become a social media marketing master overnight. It takes time and dedication to stand out in the tough crowd that is the World Wide Web. However, when you implement these tips, work hard, and never give up, you’re on the right track to becoming the social media marketing master your small business needs.
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