Snapchat isn’t just for teenagers. This social media platform can be a powerful marketing tool for the small business owner.
Facebook is a great marketing tool that works for businesses large and small. Learn how you can capitalize on this powerful social media platform.
In establishing your business, your website is your best branding tool, serving as the template for everything you do online. From logos and colors to tone and structure, here’s how to make sure it reflects you.
No matter what you sell, you need to write excellent product descriptions that will compel your visitors to buy from you.
Despite the rise of texting, online apps and social media, email marketing remains a strong customer outreach tool for small businesses.
Positive word of mouth about a product or service has always been a key driver of success for businesses large and small.
As a small business owner, you need to communicate effectively through writing to customers, employees, vendors and other stakeholders in your business.
If you’re selling products online you’re not just a business owner but an eCommerce marketer.
When it comes to running a small business there are some things that people just have to keep in mind. It is not as easy as it looks.
If you’ve just launched a new brand, your automatic thought might be to use Amazon as your sole distribution channel.