Marketing Calendar 2018: When to Promote Your Business

You’ve probably heard of wacky days that trend on social media like #lasagnaday or #kissaredheadday. Whether these are “real” or just crafted for fun, creative observances can be a great way to kick off a short term marketing push.

Of course, there are the big well-known holidays – like Valentine’s Day - where businesses big and small use marketing to increase sales or awareness. But you’ll stand out from the crowd if you promote a unique day.

Here are a few strategies to increase sales or awareness for your business along with a comprehensive calendar of celebrations through 2018.

Social Media and Content Strategy

Social media platforms are the perfect way to get your message out. Research popular hashtags used for the day to attract more eyeballs. If you have a blog, write up a short article about the day and how you are celebrating. These days, it’s relatively inexpensive to boost content online. Put a little money behind a post to potentially reach new customers.

Host an Event

If you have a bricks and mortar location, plan a special in-store event to bring customers in the door. For example, National Coffee Day in September is a great opportunity to connect with current and potential shoppers. Even if you don’t sell coffee, offer it along with snacks to celebrate. It’s a low cost promotion and the smell of freshly brewed java can bring customers in the door. Who doesn’t love coffee?

Support Other Small Businesses

Consider all calendar observations, not just the ones that apply directly to your business. For example, the International Day of Yoga in June could be an opportunity to support another small business. Have a yoga studio or individual instructor come into your store and give free classes. For May’s Lemonade Day that promotes young entrepreneurs, invite students who have started their own enterprise to market their business as well.

Learn more about how this strategy can be a win-win for entrepreneurs in your community in these SmartBiz Small Business Blog posts:

Run a Special Sale

You can run sales and promotions if you’re an online business or you have a store. Use social media to promote a special sale or bundle of items for a lower price than usual.

Focus on the Customer

#GetToKnowYourCustomersDay in July is a good opportunity to bring in current customers or attract new ones. You can also offer unique specials to a specific population like teachers, students or those in the military. Here are easy to implement ideas: 5 Customer Appreciation IdeasGet Creative

To spark ideas, visit the SmartBiz Small Business Blog. We have articles dedicated to specific holidays like Small Business Saturday, Valentine’s Day, Mother’s Day, Back to School season and more.

Here’s a comprehensive list of holidays and calendar observations to keep on hand.


MAY 2018

National Small Business Week - #SmallBusinessWeek, April 29 – May 5

May Day, May 1

Law Day, May 1

National Loyalty Day, May 1

National Life Insurance Day, May 2

World Password Day, May 3

Cinco de Mayo, May 5

Lemonade Day Promoting Young Entrepreneurs, May 8

Mother’s Day, May 13

Ramadan begins, May 15

Memorial Day, May 28

JUNE 2018

National Running Day, June 6

Father’s Day, June 17

Summer Begins, June 21

International Day of Yoga, June 21

National Insurance Awareness Day, June 28

National Camera Day, June 29

Social Media Day, June 30

JULY 2018

National Independent Retailer Month

Independence Day, July 4

Amazon Prime Day [mid-July – exact date TBD] Get to Know Your Customers Day #GetToKnowYourCustomersDay, July 19

National System Administrator Appreciation Day, July 2


National Bargain Hunting Week, August 6-12

National Farmers’ Market Week, August 5-11

National Fraud Awareness Week, August 5-11

National Bowling Day, August 11

National Garage Sale Day, August 11

National Thrift Shop Day, August 17

National Mail Order Catalog Day, August 18

National Dog Day #NationalDogDay, August 26


National Courtesy Month

National Preparedness Month

Self-Improvement Month

National Payroll Week, September 3-7 (First Week)

Build A Better Image Week, September 16-22 (Third Full Week)

National Indoor Plant Week, September 16-22 (Third Full Week)

National Dog Week, September 23-29 (Always last week)

National Love Your Files Week, September 17-21 (Third Full Monday to Friday Week)

U.S. Bowling League Day, September 3

National Labor Day, September 3 (First Monday in September)

National Wildlife Day, September 4

National Newspaper Carrier Day, September 4

National Beer Lover’s Day, September 7

Rosh Hashanah begins, September 9

National Swap Ideas Day, September 10

National Boss / Employee Exchange Day – Monday after Labor Day, September 11

National Day of Encouragement, September 12

National Programmers Day, September 13 (256th Day of the Year)

National Tradesmen Day, September 15

National IT Professionals Day, September 19

American Business Women’s Day, September 22

Car Free Day, September 22

Autumnal Equinox, September 22 (Changes annually)

National Research Administrator Day, September 25

National Situational Awareness Day, September 26

World Tourism Day, September 27

National Drink Beer Day, September 28

National Coffee Day, September 29

International Podcast Day, September 30

National Mud Pack Day, September 30


Emotional Intelligence Awareness Month

Emotional Wellness Month

Employee Ownership Month

Financial Planning Month

Global Diversity Awareness Month

International Strategic Planning Month

National Bake and Decorate Month

National Cookbook Month

National Cyber Security Awareness Month

National Disability Employment Awareness Month

National Ergonomics Month

National Fair Trade Month

National Work and Family Month

Positive Attitude Month

Right Brainers Rule! Month

Self-Promotion Month

Workplace Politics Awareness Month

National Work From Home Week, October 7-13 (First Full Week)

Customer Service Week, October 1-5 (First Mon-Fri Week)

Drive Safely Work Week, October 1-5 (Monday to Friday of First Full Week)

Financial Planning Week, October 1-7 (First Monday to Sunday Week)

Veterinary Technicians Week, October 14-20

Medical Assistants Recognition Week, October 14-20 (Third Full Week)

National Business Women’s Week, October 14-20 (Third Full Week)

National Save For Retirement Week, October 14-20 (Third Full Week)

National Name Your Car Day, October 2

National Techies Day #TechiesDay, October 3

National Manufacturing Day, October 5

National Online Bank Day, October 8

National Kick Butt Day, October 8

Native American Day, October 8

Columbus Day, October 8

National Handbag Day, October 10

National Farmer’s Day, October 12

National Train Your Brain Day, October 13

Boss’s Day (or National Boss’s Day), October 16

National Clean Your Virtual Desktop Day, October 16

Support Your Local Chamber of Commerce, October 17

National Get Smart About Credit Day, October 18

Get to Know Your Customers Day #GetToKnowYourCustomersDay, October 18

World Statistics Day, October 20

Sweetest Day, October 20

Medical Assistants Recognition Day, October 24

National Cat Day #NationalCatDay, October 29

Halloween, October 31


National Inspirational Role Models Month

International Fraud Awareness Week, November 18-24

National Deal Week, November 21-27

National Stress Awareness Day, November 4

Daylight Saving Time Ends (U.S.), November 4

National Cappuccino Day, November 8

Singles’ Day, November 11

Veterans Day, November 11 (observed November 12)

Thanksgiving Day, November 22

Black Friday, November 23

Small Business Saturday #ShopSmall, November 24

Cyber Monday, November 26

National Day of Giving, November 27

Electronic Greetings Day, November 29

Computer Security Day, November 30

Stay Home Because You’re Well Day, November 30


National Tie Month

National Write a Business Plan Month

Operation Santa Paws (December 1-December 24)

Kwanzaa, December 26-January 1

Chanukah December 12 -20

Chanukah Begins, December 2

National Pawnbrokers Day, December 6

Miners Day, December 6

National Ugly Christmas Sweater Day, December 15

Free Shipping Day, Mid December (changes annually)

Christmas Eve, December 24

Christmas, December 25

National Thank You Note Day, December 26

Boxing Day (Canada), December 26

No Interruptions Day, December 28

Tick Tock Day, December 29

National Bicarbonate of Soda Day, December 30

Make Up Your Mind Day, December 31

New Year’s Eve, December 31