Are you ready for Small Business Saturday, being held on November 30, 2019? In 2017, an estimated 108 million consumers nationwide “shopped small” on Small Business Saturday. The SmartBiz team is here to help you get prepared so you can elevate your brand and increase revenue!
This special shopping holiday, founded in 2010, is a fantastic opportunity for entrepreneurs to promote their business, sell more to current customers, and attract new shoppers. It’s also a great way to inform your community about the importance of shopping small. When consumers shop small, the local and national economy benefit.
Held the Saturday after Thanksgiving, a day after Black Friday, and right before Cyber Monday, Small Business Saturday is perfectly positioned to help you make the most of the busy holiday season. And our free resource guide can help!
Why Do You Need the SmartBiz Small Business Saturday Resource Guide?
In addition to lots of statistics about the benefits of Small Business Saturday, we’ve included strategies for success and free unique marketing materials. There are also links to helpful articles about increasing sales, training your staff, and preparing financially before the big day.
Download our guide and use the following resources to help attract more shoppers:
- Social Media Graphic Template
This easy to use template with a colorful image is a great way to spread the word and let shoppers know you are part of the fun. Shoppers love a special so highlight discounts, product bundles, buy-one-get-one offers, freebies, and more. Social media advertising is very affordable compared to traditional advertising costs. Put a few bucks behind your posts on Facebook, Twitter, or Instagram and target your post appropriately. There are tools available to hone your audience by age, gender, location, and more.
- SmartBiz Loans - Printable Poster
Display this 11x17 poster in your shop or print out a few and display on bulletin boards throughout your community.
- HubSpot - Free Email Newsletter Templates
Get ahead of the game and blast out an attractive newsletter to your customer base. Include stats about the day, community events, and your own plans for participation. Visit our blog for lots of email marketing tips.
- SmartBiz Loans - Resource Center
The SmartBiz Loans Resource Center was created specifically for established small business owners. Our well-researched features help entrepreneurs with everything from credit score management to cash flow issues to low-cost marketing tactics that work!
- Small Business Administration - Find Your Local Office
Locate your local SBA office and see what they have planned for Small Business Saturday. The SBA has additional resources you can use to help increase your revenue and attract new shoppers.
- SCORE - Request A Mentor
You don’t have to go it alone. Contact SCORE and pair up with a successful business owner who can answer questions and guide you on your entrepreneurial journey.
Your promotional push shouldn’t end when you shut down on Saturday. Use the momentum you’ve built to sail through the rest of the shopping season. Here are ways to continue to build revenue:
Send a thank you
One of your Small Business Saturday strategies should be to collect contact information from your customers. Offer a small discount if they sign up for email alerts , text messages, or your newsletter. Send out a thank you to your Saturday customers and let them know you appreciate their business. You can also give them a peek at upcoming specials, new products, and more to keep them coming back.
Reinforce the importance of shopping small
Remind your Small Business Saturday patrons about the importance of shopping small. We’ve included information in our resource guide about the economic and community impact of shopping from entrepreneurs throughout the year.
Capitalize on other special shopping days
Don’t forget Cyber Monday, being held immediately after Small Business Saturday. If you have a website, make sure it’s updated and features any special deals you’re offering. Promote online sales heavily on social media and send out an email blast to your contact list.
The National Day of Giving, also known as GivingTuesday, is being held on November 27th this year. Use this as an opportunity to give back to your community. You can donate a portion of your sales to an organization in need or collect items like canned foods or clothing for a non-profit that needs support.
Check out Marketing Calendar: When to Promote Your Business with 12 months of creative observations like “Drink Wine Day” and “The Great American Clean Up”.
Engage on social media
Throughout Saturday, display your social media channel handles prominently and encourage shoppers to follow you for helpful information, entertainment, and special deals. Follow social media best practices like responding quickly to comments or questions and asking for engagement. A “tweet this” or “share this” opportunity can help expose your brand to a wider audience.
Encourage positive reviews
Encourage happy customers to leave comments about your business on Yelp, Google reviews, TrustPilot, or other review platforms. The internet is usually the first stop for shoppers and great word-of-mouth is invaluable. Make sure you’ve claimed your profile and that all information is correct and up-to-date.
Plan for next year
Finally, it’s never too early to start planning for next year’s Small Business Saturday. Keep this Resource Guide handy to review strategies and keep the available marketing materials top of mind. Plan specials, product bundles, and discounts early so you can budget.
Consider outside funding
Did you have enough inventory for Small Business Saturday? Did you have adequate staffing on hand to handle the increased traffic? How was your cash flow?
Another way to prepare for next year’s Small Business Saturday is to explore outside funding. With low cost funds, you can increase marketing, hire new employees, buy equipment, purchase additional inventory, and more. You can even use low-cost funds to pay off high interest debt.
Your goal should be to secure funds with low rates, long terms, and manageable payments that won’t crunch your cash flow. There are lots of funding options out there but an SBA loan is known as the “gold standard”. Learn more about SBA loans here.
Get Loan Ready
Want to discover if you’re loan ready? SmartBiz Advisor helps you learn how banks typically evaluate your business and recommends ways to help you increase your credit and financial health so you have a better chance of successfully applying for funding when you need it. Sign up for this free online tool here and get your unique Loan Ready Score.