If you need your business name to get in front of potential customers, review these tips to help you market on a budget.
1. Keep up the content
It costs little to nothing to produce great content related to your industry. Launching a blog on your website is an easy way to educate readers about your business and establish your expertise in the field. With plenty of free tools out there that can help you design the layout, the opportunities are endless when it comes to building a strong brand voice.
Don’t forget the power of visuals! Use unique images, videos, GIFs, and more to capture readers’ attention. Build industry infographics with your branding that are easy to share – that way, your logo will reach far and wide.
2. Get the referrals going
Build up your network of customers by starting a referral system. Offer customers who refer others a free product, a discount or a free month of your service. A simple gift card can be a great incentive to spark referrals.
Either way, reward your loyal customers and employees for telling their friends about your business.
3. Stay active on social media
With so many social media platforms out there, what’s your strategy for staying visible? It might be worth focusing on just a few that fit your business brand. Here are some popular free options:
Learn more about social media strategy, including how to choose the right platform, on our blog: Social Media Tips for Small Business.
4. Don’t forget about email
There are plenty of free email marketing platforms out there that can help you build and maintain relationships with your customers. With this strategy, you can reach the right inboxes at the right time.
Have potential customers who aren’t quite ready to take the plunge? Drop them a note to encourage them along their journey. Want to keep in touch with leads after they’ve successfully made a purchase? Launch an email campaign to thank them and provide incentives to keep coming back.
5. Make the most of special promotions
With special promotions, sales, and coupon offers, you can hook potential customers’ attention and give them a sneak peek of your product and service before they make a purchase.
Hosting social media contests is another great way to raise awareness about your company and what it has to offer. The investment you make toward the reward, whether that be a sample or a trial or a gift card, can pay off when you consider the number of users who’ll see the post and enter.
Be sure to follow your chosen platform’s guidelines so your contest can take off.
Create promo items
Promotional products make for great business gifts, in-store giveaways, and contest incentives. You can order swag like pens, stickers, mugs, and tote bags in bulk for a cost-efficient way to stand out from the crowd.
Offer them to your customers at your business locations, take them with you to conferences or networking events, and don’t be surprised when you see your branded items across town!
Get social on online platforms
Over 3 billion people around the world use social media every month. Play your cards right and your online campaigns can reach incredible heights. With virtual promotions, you can see the effects of word-of-mouth (WOM) marketing.
Users hoping to be the grand prize winner share the contest with their networks just by engaging with your posts. And if tagging friends is a part of the qualification process, your followers will spread the word just by entering.
Keep your email subscribers engaged
Not sure if your newsletter subscribers actually read through to the end of the masterpiece in their inbox? Mention a giveaway with a solid call to action (CTA) and see the results come in right away. Prizes like gift cards, free trials, and branded promotional packages are all solid options.
6. Host and attend business events
Put yourself out there to get your business more recognition! Whether it be a networking mixer, a conference, or even a webinar, participate in events that are relevant to your field to meet potential customers, partners, and employees and to share your industry expertise.
You can also host your own events! The possibilities are endless: some options to consider are a class, a casual gathering, or a business card exchange. Get more helpful tips on our blog: How to Turn Every Event into a Networking Opportunity.
Set your sights on your marketing strategy
Remember that all of these ideas should work together as key elements of your overall marketing strategy. Measure each campaign’s performance based on set goals and test different combinations to see which ones have the strongest impact on your business.
At the end of the day, small business marketing is all about consistent, quality content. Create a realistic plan with room for growth and experimentation so you set yourself up for success.
For more small business marketing advice, head to our Small Business Blog. You’ll find recommendations about branding, social media, networking, trade shows, and everything in between.