16 Best Marketing Strategies for Small Businesses

Marketing is all about reaching the people who’ll find value in your company. By creating a solid customer base, the awareness of your products or services will naturally grow. Additionally, a strong marketing strategy can give your small business growth a welcome push in the right direction.

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There are so many options out there when it comes to spreading the word about your business. How effective they are will depend on your unique situation, but this list can help you narrow down a few options that make sense for you.

1. Craft your unique brand

Your business’s brand is what sets it apart. A clear identity, vision, and voice will do the talking for you and leave a first impression. You might be reminded of logos and company names when you think of a brand.

But even though those are major elements, they don’t tell the whole story. There should be consistency between all the different pieces of your brand: the imagery, the tone, the mission, and more.

It may be worth investing in developing a brand, whether that means spending some time brainstorming or working with an expert who can help you along the way. For our advice, check out this SmartBiz Small Business Blog article: 5 Branding Tips for Small Business

2. Bulk up your content

Distributing valuable content is a great way to establish expertise in your industry. Here are some ways to do just that.

3. Build a memorable website

A website is a key component of business marketing. Even if you don’t sell any products or services online, it helps current and potential customers to learn more about the company. A strong website is easy to browse with clear directions. Most of your other marketing campaigns should lead your audience back to your business homepage.

4. Make a mark with your blog

A blog is a powerful tool that can help your customers get to know your business. Not only can you build trust with your readers, but you can get your name out there by partnering up with other blogs covering similar topics. Don’t wait to pitch guest post ideas and recommend your writing so that you can reach the readers who’d be interested.

5. Stay at the top of email inboxes

It’s no wonder the email channel typically performs well. With this strategy, you’ll appear in the inboxes of the contacts you want to reach and can easily measure performance with open and click rate. Use this opportunity to share new products, special promotions, and important updates related to your business.

6. Don’t forget print

Small business owners often benefit from advertising locally, and using printed collateral is a great way to establish a presence in your area. Whether it be flyers, stickers, banners, or a direct mail program, this strategy is a simple, cost-effective way to bring your marketing into the world.

7. Make media connections

Is your business newsworthy? It can be! Sending press releases to local outlets and working your way up to national publications can help you target readers outside or inside your area to raise brand awareness.

8. Get social media savvy

Social Media is an important way to interact with customers, provide support, and share a behind-the-scenes look into your company.

Organic social media is free: it only takes dedication and time to build audiences and make meaningful connections. Then, you can track the followers that engage with your posts.

With paid campaigns, your posts will be placed in a dedicated area of users’ feeds. On most social platforms, you’ll have control over exactly who you’re targeting based on certain demographics and be able to see detailed reports on their activity like clicks.

9. Raise awareness for your product or service

With an overall image and voice for your business, it’s easier to market the specific products or services you offer.

10. Let the referrals do the talking

A great start is to create a referral program: offer your existing customers incentives to spread the word. And if you have employees, this is a great way to boost their motivation to help you grow the business.


11. Offer free trials or consultations

Have prospective customers who need a trial run before they take the plunge? Arranging free consultations can help you raise awareness and establish your name as an expert in your industry.

12. Spark interest with coupons

Consider looking into coupon deal websites and apps to promote your company through limited-time discounts. You might see a boost in interested customers who were looking to give your business a try.

13. Show up and host events

With an online and print presence, why not cover all your bases and consider making appearances at in-person events? You can host your own workshops, info sessions, and mixers, or you can attend local gatherings to represent your business.

14. Attend networking events

Making face-to-face connections can have a lasting impact on your business. Search for nearby networking meet-ups and bring a bunch of business cards!

15. Secure speaking engagements

If you have unique advice or industry knowledge to share, why not use that opportunity to be the spokesperson for your small business?

16. Host webinars

Even though they’re virtual, webinars fall under the category of event marketing because they bring people together. Hosting an online meeting can be a more affordable way to generate more leads. Offer seats at the table in your email newsletters for a great cross-channel strategy!

In Conclusion

Marketing takes passion and a dedication. With the right toolkit, you can make a lasting impression on potential customers. Once you find a few strategies that work for you, you can improve them based on their performance.

Looking to invest in your business marketing? A small business loan through SmartBiz can help you achieve your goals. With low costs, long terms, and low monthly payments, you can boost your cash flow to open up more opportunities and reach the right audiences.