11 Best Online Marketing Tools for Small Business

Are you satisfied with how your online marketing efforts are going? If you feel there’s more you could be doing, read on! We’ve researched the best and most affordable online marketing tools you can use to increase your online presence, measure your success and be more effective.

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1. Google Analytics

Google Analytics offers valuable information on where your website traffic is coming from. For example, you can discover if the majority of your traffic is coming from your social media efforts or organically through search terms. Google Analytics is free as long as you do not exceed 5 million impressions per month. Get started today here.


2. MailChimp

Did you know that email marketing technology is used by more than 80% of B2B and B2C companies? If you’re not reaching out to current and potential customers, you’re missing out. MailChimp has easy-to-use tools anyone can use and a free plan for those with less than 2,000 subscribers who don’t send more than 12,000 emails per month. Ready to get started? Check out Email Marketing Tips for Small Business Owners. You’ll learn how to launch a campaign and what to look out for as you plan your strategy.


3. Hootsuite

Hootsuite is a social media management platform. You’re able to manage all of your company's social networks in one convenient dashboard and get a bird's-eye view of what's happening in your social world. Consumers want to be heard and Hootsuite allows you to quickly respond to messages, brand mentions, and comments.

Additionally, you’re able to access analytics reports to show you what’s working and what isn’t. Check out plans and pricing here.


4. Buzzsumo

BuzzSumo is one of the top social media analytics tools, helping you find and analyze the best performing content related to a specific niche. The search engine sweeps the web for the required content and listing the content sources based on the number of likes and shares. You won’t miss a single post that is trending helping you create content to reach your audience. You have the option to pay monthly, or yearly. You can switch plans and cancel anytime. Find plan pricing here.


5. Hubspot

HubSpot CRM is a free and simple platform that allows sales teams to get started quickly without making much of a change in their existing workflow. It is a solution ideal for companies that are still starting to recognize the value of CRM and want to try it out or for enterprises that are not using their existing CRM systems to their fullest potential. Other features of Hubspot include:

  • Content optimization tools
  • Optimized landing pages
  • Email templates
  • Marketing automation
  • Lead management
  • Analytics
  • Social media management

Sign up for a free demo here.


6. Crazyegg

Crazyegg uses a heatmap to help you visualize your website's visitors. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - the strongest indicators of visitor motivation and desire. Features include:

  • Simple to use and intuitive A/B testing functionality.
  • The intuitive visitor recording feature helps identify usability issues with your website.
  • Confetti heatmap allows you to drill down to individual clicks that can be segmented by different metrics.
  • Good customer relationship management features

Visit the Crazyegg site for more information and to sign up for a free trial.


7. LinkedIn

LinkedIn is the world's #1 professional network. A few statistics:

  • There are over 65 million business professionals from around the world on LinkedIn.
  • The average LinkedIn member has an average annual household income of $109,000.
  • One person creates a LinkedIn login every second.
  • Nearly 50% of LinkedIn members have decision-making authority for their companies.

With the right strategy, you can use LinkedIn to position yourself as a leader in your field, build a brand for your company, and connect with clients and fellow small business owners. LinkedIn has a wealth of tools to help you make the most of the platform. Visit the LinkedIn Resource Center here.


8. Foursquare

If you’re active on social media, you might have seen your friends “check in” to a location like a restaurant, concert venue or amusement park using Foursquare. According to the Foursquare website, over 50 million people use the app to discover businesses and share their experiences. Much like Yelp, you can claim your business listing and jazz it up with copy and photos. You’ll then be able to reward customers, create content and use the Foursquare analytics feature to learn more about the customers coming through your door. Visit the Foursquare website for more information.


9. Yelp

Yelp is the #1 ranked review site that helps consumers find local businesses. Once you claim your profile on Yelp, you'll be able to upload photos, respond to reviews, update your business info, and more. You’ll also have the opportunity to turn consumers who visit your page into customers. Yelp users can get quotes from your business, make appointments, or ask questions right from your business page. You’ll also be able to track clicks, calls, and page visits to learn more about potential customers.


10. KW Finder

KWFinder is an easy-to-use keyword research tool that simplifies the keyword research process in a way other tools just haven’t managed to do. A keyword describes the content on your page or post best. It’s the search term that you want to rank for with a certain page. When people search for that keyword or phrase in Google or other search engines, they should find that page on your website. KWFinder is known as one of the most affordable keywork research tools out there. Visit the KWFinder website for pricing.


11. Trello

Back in the olden days, email was the best way to collaborate with your team. Of course, email isn’t going anywhere but when you’re managing a project with multiple team members involved, give Trello a try. With Trello, everything related to your online marketing strategy is shared in the same place online. Trello’s boards, lists, and cards enable you to organize and prioritize your projects. It only takes a few minutes to set up and it’s simple to add staff. Trello is free but has two paid tiers if you need more. Visit their website here.