4 Ways a Small Business Can Stay Afloat and Get Ahead

A small business owner has their work cut out for them. There are many factors that need to be taken into consideration and many obstacles that need to be tackled in order to survive your first year and continue to thrive. There’s no need to worry, however, because there are myriad tactics you can employ in order to stay afloat and eventually achieve success.

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Finances

Your company’s finances are as important to your business as your personal finances are at home. Money is the lifeblood of any business, and the name of the game is to make as much money as possible. However, doing so entails a balancing act. In order to generate profit, you’ll first need to earn enough revenue to cover your overhead expenses; what remains is profit. You’ll also need to recognize your revenue under ASC 606 in order to accurately report your company’s earnings for tax purposes.

Likewise, filing your taxes is of the utmost importance. For these reasons, finances can be a complex field that deserves an expert touch. Hiring an accountant or another financial professional is advised as soon as you can comfortably afford it, as it will streamline the process of managing your finances, and more importantly, it will also ensure a greater level of accuracy than what a layperson can provide.

Experts

Finances isn’t the only field complex enough to present difficulties for the average business owner, and learning to pay for the expertise you need can be at odds with your drive to save your money. However, doing so generally pays for itself, because that expertise tends to translate pretty directly into making and saving money. For example, it’s standard practice to hire a marketing agency instead of relying on low budget, amateurish marketing. The former is much more effective, and that level of effectiveness can easily outweigh the initial cost of expertise. Hiring professionals in fields like IT and cybersecurity are also advised, because the digital age has created a massive barrier to entry for the average person.

Working with a seasoned small business professional in a mentoring relationship can also give you a boost. An entrepreneur can turn to a mentor with questions and get valuable advice tailored to an industry or specific situation.

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Business Tech

Technology and business have always gone hand in hand, but recent advancements can be daunting in their complexity. Successfully augmenting your business with the latest tech will take a certain level of knowledge, and maintaining it will take much more skill. While there are some options available to the individual, there are outclassed by the knowledge and skill of a trained professional in the field. Cloud computing, for example, provides businesses with a more connected, more powerful take on the traditional network, but maintaining that infrastructure can seem like sci fi  mumbo jumbo to the uninitiated.

Cloud computing allows a network of computers to connect via the cloud instead of ethernet or wifi, and that allows these disparate machines to act as one, expediting demanding calculations by sharing resources like memory and processing power.  Similarly, IoT devices can be connected in such a way that your entire office can be supervised and controlled remotely, something that improves productivity immensely, but ensuring that those devices continue to function as intended will take a lot of research.

Branding

Marketing is the vehicle by which your business can proliferate, but no part of marketing is more important and more foundational than branding. Your brand is akin to the personality of your business, something that becomes incredibly clear where mascots are concerned. Branding entails an interconnected web of aesthetic factors, such as your business’s name, logo, mascot, and color scheme. Each piece of the puzzle informs the big picture, and each piece of marketing likewise informs the brand. In a sense, marketing is an exercise in selling your company’s image and values, and branding is how you determine what story you’re going to tell.

Managing a business means wearing many hats, but it also means trusting others to wear some of those hats. There are many things a business owner needs to tackle, but it takes a village to make a business successful. With these tips in mind, you’re prepared to put in the work and invest in the right people in order to build a successful business.

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